Personal Branding Interview Brian Clark - Personal Branding Blog - Stand Out In Your Career

Personal Branding Interview Brian Clark - Personal Branding Blog - Stand Out In Your Career Today, I spoke with Brian Clark, who is known for his award winning Copyblogger blog.   Brian has some great knowledge in the blogging arena and shares a lot of his secrets and thoughts today in this interview.   He talks about the common mistakes people make when writing and commenting on blog posts, the most important parts of a blog post, his marketing strategy and more. What are the top three biggest mistakes youve seen people make when writing blog posts? What about commenting on your blog? Probably the top 3 mistakes I see are: Content that lacks true and unique value to the reader. Good content with poor headlines. No real model for translating content into a return on investment, whether that be money or some other goal. Comments that drive me crazy are the one’s that demonstrate the commenter didn’t read or didn’t understand the post all too common. Judging by the amount of success youve had blogging, how long do you think it would have taken to achieve that same amount of success without your blog? Why? Honestly, I don’t think I would have achieved the same level of success. I’ve been producing online content for over 10 years, so it’s just my natural approach. Even when I used pay-per-click between 2001-2005 it was still part of a content strategy. But if you put the effort into blogging, you don’t need to pay for traffic AND you’ve got an asset with the site that becomes more valuable as time passes. What are the three most important parts of a blog post a blogger should try and focus on and perfect? Headline Opening Unique Reader Value Many people get 3. Correct and think it’s enough, but then find that very few people consume the content because they never started reading/listening/watching at all of quickly gave up due to a non-compelling opening. What was your marketing strategy to get your first 1,000 RSS readers? Create the most compelling free content possible that served a foundational role for the life of the blog. I call this cornerstone content, others call it flagship or pillar content. This gives you an immediate return in subscribers, but also becomes an anchor in the search engines for the core focus of your site. What is the future for writing copy in 5 years? Will it be blogging still or something new? Blogging is really about content marketingcreating stuff that attracts the audience you’re after. That means it’s really about content management, an whether you’re producing text, audio or video, it needs to be easy to deal with. So in that sense, blogging isn’t going anywhere. Whether or not we continue to call it blogging is another issue. - Brian Clark is a new media writer/producer, entrepreneur, and recovering attorney. A ten-year-veteran of Internet publishing, Clark has racked up millions of dollars in sales thanks to a mix of online educational content and direct response copywriting. He built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. His blog Copyblogger has over 50,000 subscribers and is one of the most popular in the world according to Technorati.

Purposeful Productivity

Purposeful Productivity Work matters to your people and they want their work to matter in the world. Finding that alignment enhances fulfillment at work, leading to increased productivity, innovative and creative working, and means employees are more likely to stay in the role. Sounds idealistic? Here’s what Richard Branson has to say about it: “I think if the people who work for a business are proud of the business they work for, they’ll work that much harder, and therefore, I think turning your business into a real force for good is good business sense as well”. Delivering shareholder returns may be a key focus for senior management, but for many workers, they want to see the impact that the organization makes in societal and community terms; this may be as important to them as the profit drive. Employee engagement was traditionally seen as based on good salaries and attractive benefits, but that’s not enough. Lead from the front Wendy Ulrich, a psychologist, educator, and writer outlines what employers need to address: “Leaders are in a great position to articulate the values a company is trying to enact and to shape the story of how today’s work connects with those values. This means sharing stories of how the company is making a difference for good in the lives of real people, including customers, employees, and communities”. A few years ago, PwC found that top talent is much more inclined to work for companies that have a demonstrated commitment to social issues, compared to ones that don’t. For many workers this may be particularly important; in particular, Gen X and Gen Y believe that being able to apply their personal values in their career is meaningful, to the point that 55% will change career paths to integrate their work and personal life. At 10Eighty, we believe that an organizational culture where employees find their personal purpose is aligned with corporate mission and purpose is where you should aim. Employees want that connection, to feel they are part of the larger whole and to feel that their contribution is recognized and valued. This is predicated on an employee-centered approach that enables each person to bring their ‘best self’ to work. Corporate culture Creating such a culture, one which leads to that shared sense of belonging, encourages team members to collaborate, share knowledge and take a proactive and creative attitude towards challenges and problem-solving. Where the organization builds that common purpose based on shared values, it is able to promulgate success as a shared goal. A healthy workplace environment and a belief in meaningful work encourage employees to think creatively and to learn from and listen to each other; where each is respected for their contribution based on a shared commitment to continuously improving performance. In addition, research suggests that having a strong life purpose is good for both physical and mental health. Michael Steger, Associate Professor of Psychology at Colorado State University found three elements employees seek in purposeful work: Does the work have significance and purpose? Does it contribute to finding a broader meaning in life? Does it make a positive contribution to the greater good? Taking ownership Aligning career values with corporate goals means organizations must adjust and focus organizational development initiatives towards engaging with the employee experience and enabling employees to do better work. Where employees take ownership of the organization’s success, they will feel a greater sense of purpose which is a powerful driver of engagement. More than just a job, a meaningful career that energizes and engages allows talented employees to fulfill their potential.

Berkeley Resume Letter Writing

Berkeley Resume Letter WritingBerkeley resume letter writing can be a complicated process, but one you must take advantage of if you want to land your dream job. You may wonder what the fuss is all about.Berkeley is one of the top ranked business schools in the country. They have the reputation for providing students with a solid business education. In fact, many graduates end up in the very best positions at Google, Yahoo, and a variety of other large corporations.Berkeley resume letter writing is a method of hiring people who you really should not hire in the first place. If you cannot find a job that is appealing to you, it may be time to put down your resume and consider hiring someone else. Instead of losing out on a great career opportunity, take advantage of the benefits that come with Berkeley job placement services. Berkeley also helps its graduate and undergraduate students get jobs that they might otherwise not have.The main advantage of hiring someone from Berkeley is tha t they have a number of excellent career options for students. Their MBA students are just one of the many highly respected institutions in the world. Their graduate students have been performing some of the highest paying jobs for years, while their undergraduate students are becoming some of the most sought after and celebrated college students in the world.The two parts of Berkeley resume letter writing include a formal introduction and a cover letter. Your resume will highlight your skills and qualifications and will act as a seal of approval from your school. By signing off on your resume and sending it to a company, they will then sign you as an employee. This will help you get your dream job you have been looking for.Other advantages of using Berkeley resume letter writing services include using your resume for advertising purposes. You can use a cover letter to explain your job requirements and provide a list of desirable characteristics in your prospective employer. By sign ing off on your own resume, you will be able to present the most persuasive credentials for a position. It is possible to change your mind about a job offer and change the cover letter if you decide that the description is not right.Most of the prospective employers that you interview will probably use a Berkeley resume letter writing service. You need to have a formal interview at one of the many top-rated schools in the country, to get you in the door to the interview.Once you are hired by the company, you will receive professional training and help on your job. They are there to guide you through the entire process of getting a job with Berkeley.

Do You Know What Employers Are Thinking They Have Priorities Too ... - CareerEnlightenment.com

Question: What needs would you help an employer fill? LINK: How do you get recruiters attention?Whether I agree with all these things or not, I see how they impact a companys bottom line. Seeing things like an employer is a powerful job hunting skill. Ultimately, as employees, our job is to make our presence worthwhile and beneficial for the employer. Right?How to tell if your potential boss is the lord of the underworldUnderstand YourselfIf you are a results-based person who thrives on being valuable, and if you can communicate this during an interview, then you have a leg up on the competition.If you are a reliable worker who is willing to work part-time, temporary, or take less compensation, then you are also more competitive.No matter what, knowing as much as possible about the company before you apply can only help you thrive when the interview happens.How to research a company?Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter. com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

LinkedIn Referrals Make a Difference (Infographic) - CareerEnlightenment.com

Tough (Question) Tuesday How Would You Answer The Question, So, What Do You Do

Tough (Question) Tuesday How Would You Answer The Question, So, What Do You Do We made it! For the past 7 weeks, Ive used Tough (Question) Tuesday to explore all the questions  that I posed (and made participants answer then there!) in my  Etsy Success Symposium workshop,  Ascertaining Your Awesomeness Articulating It Without Sounding Like an Ass. From these 6 questions, the participants were able to craft their awesome articulation/elevator pitch/magnificent manifesto to say in response to  The Dreaded Question, post on their shop/ blog/ Twitter profile/ website, and use as a basic blueprint for their business. This is the last one! You Kick Butt by tenderbeasts So ideally, youve answered the questions posed in the last 7 Tough (Question) Tuesdays. But if you havent never fear! Go back just 1 week and answer those questions I promise itll take ya no more than 5 minutes. Now, take those 1-sentence summaries and use em to answer this question in no more than 5 sentences (3 sentences ideal).    If you’re getting stuck, use the questions in the image above and pretend someones posing them to you.  What’s  your response? In case it helps, heres mine: Im the When I Grow Up Coach! I help creative types devise the career they cant have or discover it to begin with! Post it in the comments and youve got your Awesome Articulation / Mission Statement / Magnificent Manifesto / Elevator Pitch! Yay to the hooray!

What Needs to be Done About Communicate Both Verbally and in Writing Resume

What Needs to be Done About Communicate Both Verbally and in Writing Resume What You Should Do to Find Out About Communicate Both Verbally and in Writing Resume Before You're Left Behind Don't hesitate to share different ideas that you feel set your psychologist resume apart! Effective communication is particularly relevant at work, where time is money. At work, you might find it's a lot easier to communicate complex data in individual or by means of a video conference than in a lengthy, dense email. Every therapist which works in the hospital is an essential member of the patient's team. Whatever They Told You About Communicate Both Verbally and in Writing Resume Is Dead Wrong...And Here's Why Behavioral questions are not the same as other forms of interview questions since they demand an actual example from your prior work experience that indicates you possess a particular skill. Any job you apply for will call for interpersonal skills of some type. Strong interpersonal s kills can assist you during the job interview process as interviewers start looking for applicants who can do the job nicely with other folks. Effective interpersonal skills can assist you during the job interview procedure and may have a positive effect on your career advancement. A verbal agreement ought to be binding. The verbal element of communication is about the words that you decide on, and the way they're heard and interpreted. Verbal communication is the usage of words to share information with different individuals. It is an important element, but only part of the overall message conveyed. Effective writing permits the reader to thoroughly understand everything you're saying. When used effectively, summaries may also function as a guide to the upcoming steps forward. Great writing skills can be developed in many ways, provided that you stay determined. Reflecting is a specialised skill frequently used within counselling, but nevertheless, it may also be applie d to a wide variety of communication contexts and is a helpful skill to learn. Emphasize your capacity to keep professionalism in all degrees of communication, no matter how informal the mediums are. Nonverbal communication shows others that you're all set to communicate effectively once you maintain eye contact, sit attentively and position your body to handle whoever is speaking. Whenever you do, you will prove that indeed you're a fantastic communicator. For instance, a deficiency of detail in a brief could signify a designer having to redo the entire design, doubling the period of time required to finish the job. At least half the resumes don't incorporate some of the more important points in the work description. It is critical to try to remember that any communication is composed of the sum of its parts. Business communication is now abbreviated in many cases for instance, favoring email letters over formal small business letters. The capability to communicate effect ively with your team, clients and managers is vital. For instance, though a software engineer may shell out most of her time working on code independently, she might want to collaborate with different programmers to effectively bring a product to market. For instance, if you're asking for a customer service job which includes regular correspondence, describe your experience writing expert business letters. There are several jobs that are similar with diverse titles. Customer service calls for a high amount of people skills. To find out more on what it requires to be an Education Support, have a look at our complete Education Support Job Description. Communication is among the most crucial skills to possess in practically any position. Written Communication Writing well is a big part of your professional presentation.